Ryan Englin

In his work with clients ranging from Fortune 500 companies to small businesses, Bert Martinez has perfected a marketing strategy that converts prospects into customers with ease… and spurs growth as a result.

He says that this is especially important for those small businesses because they are the ones that struggle most with creating impactful, effective marketing. 

One of the issues is that they don’t really know who their customers are and what needs they have, even though they are usually confident that they understand their target market.

We talk about that disconnect, as well as…

• How to use marketing to attract top talent to your team

• A step-by-step process for fine-tuning your marketing campaigns

• The importance of your sales “culture” – and how to create it

• A better strategy for identifying your ideal customer 

• And more

Listen now…

Mentioned in this episode:

• Bert’s Website

When it comes to leading a team, says business consultant and executive coach Spencer Horn, you can’t just get some advice or a quick training. There are no “tricks” to managing people and processes. 

Instead, you have to understand people and why they act in certain ways… and don’t act in crucial situations. It is also important to examine yourself – your personality and tendencies. 

Could your own habits be stopping you from being the most effective you can be?

Spencer takes a deep dive into those topics in our chat. And we also discuss…

• How to practice “intentional hiring”

• Why money isn’t a great motivator (and what to use instead)

• The right questions to ask during job interviews

• A technique for bringing new perspectives to your decision-making

• And more

Listen now…

Mentioned in this episode:

• Altium Leadership

Every business – no matter how well they’re doing – would like to improve their sales. The solution, say Mike Toney and Travis Gepson of Conquest Training, isn’t to hire more salespeople or boost quotas.

It’s to take your current sales team and improve performance through targeted training. Truth is that standard sales training just doesn’t work.

At the heart is communication, and Mike and Travis explain how that translates to what you do during sales calls and other interactions with potential customers. Your first step is changing the way you think about your company and its products.

We also talk about…

• How to identify the underlying causes of your sales problems

• The role of company leadership in the sales process

• Why there are some clients that aren’t worth it – and what to look for

• The biggest blind spots for business owners

• And more

Listen now…

Mentioned in this episode:

• Conquest Training
• Email Mike
• Email Travis

In today’s episode, we chat with Brian Burt– attorney at law and an advisor to entrepreneurs who are in the growth stage. Brian advises on all stages of development, from formation to liquidity, and works with businesses such as banks, financial service companies, private investors, and venture capital funds.

Brian chats with us about the common mistakes business owners make, what business owners should know when they’re just getting started, and…

• Managing field and remote employees (through a legal lense)
• What to do when you’ve hired the wrong “fit”
• How to make sure you’re hiring right
• The types of questions you should ask candidates, and
• What to think about before you plan to get out of the business

Listen now…

Mentioned in this episode:

• S&W Law
• Email Brian