Branding is all about a promise made, says marketing expert and executive coach Sima Dahl.
That’s whether you’re talking about a company’s brand, the business owner or team members’ personal brand, or the employer brand that employees believe in.
With branding so key in establishing your company in the marketplace, it’s vital that you take it seriously. Employees can become brand ambassadors for the business on social media, for example, says Sima. But that’s just the start.
We get into the nitty-gritty, including…
- A strategy for retaining Rockstar Employees
- Why the onboarding process for new employees is key (and it starts earlier than you think)
- How to counteract bad reviews on Glassdoor.com
- The most dangerous threat to a business owner’s personal brand
- And more
Mentioned in this episode: