On this week’s episode of The Blue Collar Culture Podcast, Jeremy and Ryan chat with Wendy Weiss, president of coldcallingresults.com. Wendy is an expert in sales, sales teams, lead generation, and getting salespeople to generate results. We know that sales are crucial to the growth of many businesses, and hope that our conversation with Wendy will shed some light on how to sell more effectively.
“So many business owners, they go out, they hire a salesperson, they leave everything up to the salesperson, they keep that person around for a number of years, paying them a salary perhaps, or a draw against commission, and they don’t sell anything,” says Wendy about one of the biggest mistakes business owners make when trying to increase their sales.
We chat about creating a clearly defined process for salespeople to teach them exactly what they need to know, as well as:
- Identifying your customers’ pain points based on how they talk about them
- Documenting your process to achieve consistent results
- Converting dials into meaningful conversations
- Finding customers who are ready to buy now using referrals
- And more
Mentioned in this episode:
- Wendy’s Website
- Discover How to Jump-Start Your Sales Team’s Prospecting with a complimentary copy of A Practical Guide to Getting Sales Teams to Prospect.