Featured Podcast

Most small business owners make marketing too complicated, says Tim Fitzpatrick of Rialto Marketing.

Even with all the channels out there like social media, SEO, online video, web content, and more… the noise… if you stick to the fundamentals, you can cut through the clutter and reach your prospects and customers with your message.

Tim shares what those fundamentals are, which he says you must learn first before spending one dollar on Facebook ads, an email marketing campaign, or anything else.

Tune in to discover…

• What Michael Jordan can teach you about marketing

• The key to differentiating yourself from the competition

• Vital parts of your marketing plan you’re probably neglecting

• The first thing you must do if your current marketing isn’t working

• And more

Mentioned in this episode:

• www.rialtomarketing.com
• rialtomarketing.com/blue-collar-culture
• Tim Fitzpatrick LinkedIn profile

On this week’s episode of the Blue Collar Culture Podcast, we speak with special guest Mike Michalowicz. Mike is an entrepreneur, lecturer, and author of seven books, including Clockwork, The Pumpkin Plan, and Profit First. He is also the founder of Profit First Professionals, an organization designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market, and co-founder of Provendus Group, a business growth consultancy. 

“It’s a myth that it takes money to make money,” says Mike. “It’s actually the opposite. When I had no money I was far more innovative— I challenged industry norms so much more. But, when I had an infusion of capital, I seemed to find ways to spend it really, admittedly, to satisfy my ego, I justified the big office and the nice car for sales and all that stuff. None of that stuff was true. So it’s ironic, it does not take money to make money, I think actually it takes the lack of money to be innovative, and when you’re innovative, you make a lot of money.”

We chat more about the biggest myths around running a business, as well as: 

• What it means to “sell the tell”
• Common things that hold a business back from progress after launch
• Determining your biggest challenges as a business owner
• The business hierarchy of needs
• And more

Listen now…

Mentioned in this episode:

• Mike’s Free Business Evaluation

There are a lot of myths about what it means to be an entrepreneur out there… not to mention what success looks like and how to get it.

As author of the bestseller Traction and the new book, Entrepreneurial Leap, and the creator of the Entrepreneurial Operating System, Gino Wickman is in a unique position to define all those elements. 

The tools he’s built are impacting more than 100,000 businesses worldwide – this interview is your chance to be one of them.

He kicks things off by revealing the six essential traits of the successful entrepreneur, and that’s just the start. We also talk about…

• How to figure out if you should be an entrepreneur at all

• What being “passionate” about your business really means

• The right thing to do when you’re struggling – it’s not what you think

• Why you must be a visionary – and what that means for “boring” businesses

• Why the ideal entrepreneurial mindset might just be a mental illness…and why that can be a very good thing

Listen now…

Mentioned in this episode:

• Entrepreneurial Leap